Yeah so would I – but here we are. Doing the best we can under time limits with only a phone camera and a photo editing app.
I want to represent ‘eco friendly’ products, but not in a sea-green, natural, Kraft paper way (I’m not a fan of that) but in a more… ‘The Future is now, 50s/70s optimism’ kind of way. With the colours bold, space around the products (but the products aren’t in their natural environment) – and you can almost envision a spikey, star shaped sticker at the corner of the image proclaiming how NEW! the product is…
Hopefully in the next few weeks I’ll have time to set up some proper shoots with the products and an actual camera: lighting is needed to get rid of the shadows, we need some weird fake environment backgrounds or totally clear backgrounds or something
In the mean time it’s block colours, bright backgrounds, a few filters and some jaunty angles
I’ve used a mix of home, health and food products to communicate the range of different things we sell – all close up ‘refillable’ food shots adhere to a square to be uniformed and fill the whole frame; communicating the supply of them is endless, AND to give a close up of the product as people sometimes don’t know what product they’re looking for and only know it by sight (for example, the difference between porridge oats or oat bran)
All none foods and packed items have space around them to give an idea of size, and shape. And to make it clear they’re individual items. Though sometimes they’re grouped with variants to show colour differences, or similar complimentary products.
First chance I get I’ll be taking pictures of sanitary towels, stain remover blocks and bars of chocolate in one pic, and everyone will know what I’m getting at
Aimee Charlotte 